[ Branding · May 2021 ]
Create a unique value proposition.
A value proposition is a promise of value to be delivered. It is the primary reason a prospect should buy from you.
What is your unique value proposition? It is important to identify it, and above all to show it and share it. If people don't see you, they cannot know you.
A value proposition is a promise of value to be delivered. It is the primary reason a prospect should buy from you.
Where do you put your value proposition? It should be the first thing visitors see on your website, and preferably present in every page thereafter. It should be visible and understandable. Make it simple, straightforward, relevant and easy to remember.
Not only should it be present, it should be easy to read. Use the language of your customer, not the technical language of experts. Simple is better. Less is more.
If you don't know how to say it in simple ways, ask a customer to describe it. Their words are almost always closer to the truth than yours.
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